Jenseits von Millionen

A visual identity proposal for the indie music festival Jenseits von Millionen, created for the 2025 summer edition. The goal was to capture the festival’s intimate, playful atmosphere through an illustrated, character‑driven branding system. I developed a set of expressive characters and bold color combinations to reflect the festival’s sense of community, freedom, and DIY spirit. The illustrations were adapted across posters, stickers, wristbands, banners, and digital assets to create a cohesive visual world.