A rebranding concept for KETTME, an independent chainmaille jewelry brand founded by a woman from Ecuador and based in Berlin. The project was developed in collaboration with Sofía Cubillos, focusing on giving the brand a stronger visual identity rooted in craftsmanship and individuality. We created a modular system using raw textures, layered photography, and bold typographic contrasts to highlight the handmade nature of the pieces. The identity embraces strength, fluidity, and cultural hybridity - reflecting both the founder’s background and Berlin’s creative energy.